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 Different yet simple, something with a minimalistic design. While the Serene is all of this, the general swing of the people's opinion seems to be that the Serene does not look to be very easy to use. Thanks to an extremely unconventional keypad and a form factor that has taken inspiration from a lady's powder box, most people are convinced that this one will be relegated to history even before it makes its debut. It will be called as the Samsung Serene or Samsung SGH E910.
“We wanted Serene to become a precious item, an item that is a personal expression of quality and convenience. The coherence to other Bang & Olufsen products is experienced through the design and a very simple user operation,” says Torben Ballegaard Sorensen, CEO of Bang & Olufsen
Serene consists of two equal parts that are tied together by a beautifully crafted aluminium hinge. The display and microphone are placed in the lower shell in a landscape orientation and the circular keyboard and loudspeaker is placed in the upper shell with an elegant thumb operated wheel in the middle taking care of all primary operations.
Accordingly, the colours, fonts, screen format and size have been specially selected with logical operation in mind. The relatively large, wide format display makes reading and writing on the screen even more pleasant.
At the same time, restricting the number of features on the handset makes it possible to limit the number of menus, which in turn makes the experience of using Serene both logical and intuitive. Serene comes with a triangular charger / docking station made in polished anodized aluminium with a cut-out for the phone.
If the phone is placed in the docking station or the phone is used in a table mode it can be used as a minilaptop as the display can turn 180 degrees for convenient use in this position as well.
As a special feature for Bang & Olufsen customers, a special DECT docking station is available which enables Serene to synchronise its phonebook with the domestic cordless system of telephones from Bang & Olufsen.
Serene will be launched in Europe, Russia and Ukraine during the 4th quarter of this year. It will be distributed through Bang & Olufsen stores and in select high-end Samsung distribution partners.
Technically, the Serene or the Samsung SGH E910 has Bluetooth, WAP, an integrated loudspeaker. However it offers little more except a really unique style. The circular keypad also plays host to an iPod type menu selector.
The tri-band GSM handset will allow it to be used anywhere in the world within a GSM network. A 110 gram weight also assures easy storage.
[ Phoney world ]
Samsung E910-Serene specifications :
| Network : |
GSM900 / GSM1800 / GSM1900 |
| Form factor : |
Clamshell |
| Antenna : |
Internal |
| Weight : |
115g |
| Dimensions : |
65 x 70 x 24 mm |
| Display Size : |
240 x 320 pixels |
| 2nd Display : |
No |
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| Memory : |
Numbers |
| Outgoing Calls : |
20 |
| Received Calls : |
20 |
| Lost Calls : |
20 |
| Shared Memory : |
27 MB |
| Colours : |
TFT, 256K colors |
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| Ringtones : |
Polyphonic |
|
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|
| Networking : |
GPRS |
| Camera : |
Yes, VGA, 640x480 pixels |
| USB : |
No |
| Bluetooth : |
Yes |
| WAP : |
Yes, 2.0 |
| Infrared : |
No |
| Talk Time : |
Up to 3 hours |
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| Standby Time : |
Up 225 hours |
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